Trick Question - A question that appears to ask one thing, but when read carefully it asks another thing entirely, Sneak Into Basket - Somewhere in the online purchasing journey a site sneaks an additional item into your basket, often through the use of an opt-out radio button or checkbox on a prior webpage, Roach Motel - You get into a situation very easily, like signing up for a subscription or getting product emails, but then you find it is hard to cancel or get out of it, Privacy Zuckering - You are tricked into sharing more information about yourself than you really intended to (Named after Facebook's founder), Price Comparison Prevention - The retailer makes it hard for you to compare the price of an item with that of another similar item, so you cannot make an informed decision, Misdirection - The web design purposefully focuses your attention on one thing in order to distract your attention from another, Hidden Fees - You get to the last step of the checkout process, only to discover some unexpected charges have appeared e.g. delivery charges, tax, etc., Bait and Switch - You think you are taking a specific action, but a different, undesirable action takes place instead, Confirmshaming - The option to decline is worded to shame the user into compliance, Disguised Ads - Ads that are hidden as other kinds of content or navigation in order to get you to click on them, Forced Continuity - When your free trial with a service comes to an end and your account begins to be charged without any warning, Friend Spam - The product asks for your email or social media permissions and then sends messages to all of your contacts pretending to be you,

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