positioning - foreground, middle ground, background, colour - used to express feelings and emotions, saturation - can be high or low to create vibrant or dulled illustrations, angle - the viewpoint of the reader, salience - where the eyes look first, symbols - images, icons, objects that represent ideas, motif - a recurring symbol, image or word, body language - stance, facial expressions, vectors - show action, juxtaposition - two or more things close together to highlight difference,

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