brand identity, it is how the brand wants to portray itself to the customers. It’s how the brand look at itself, brand image, It is the customers’ perspective of the brand. It is how the customers actually see the brand based on their interactions., image-maker, a person employed to identify and create a favourable public image for a person, organization, or product, corporate image, the perception of people about the corporation, branding, the continuous process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds, rebranding, the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand, marketing campaign, a strategic marketing effort aimed at promoting a specific endeavor or goal on behalf of a company, brand or individual, goodwill, the value of the business that exceeds its assets minus the liabilities.

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