Direct Address - When you speak directly to your reader using 'you' or 'we'., Anecdote - A short personal story used to illustrate a point, Fact - Information that can be proved to be true., Opinion - A personal point of view on something., Rhetorical question - A question that implies its own answer., Repetition - When a word, image or idea is used more than once., Emotive language - Words and phrases that describe or create emotion., Statistics - Numbers, percentages, proportions., Rule of three - A group of 3 ideas, words or phrases close together., Humour - Amusing ideas or images, Hyperbole - Exaggeration for effect, Simile - When you compare 2 things using 'as' or 'like', Metaphor - When you describe a thing as something else, Personification - When you give something non-human, human characteristics, Alliteration - When you put two or more words with the same initial sound close together, Onomatopoeia - When a word indicates the sound that it makes, Semantic field - When several words or images in a text relate to the same topic,

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