attract investors - promote a business in such a way as to encourage people and companies to invest in it, go bankrupt - a situation where a company doesn’t have enough money to pay its debts, suffer losses - when your costs are more than your earnings, build trust - develop a strong relationship with others, where you both expect the best of each other, discontinue a product - stop manufacturing or selling the product, sales figures - the number and amount of sales made by a business or industry over a period of time, business model - a business plan of how a company intends to successfully make a profit, customer base - a group of customers who repeatedly buy your products and services, market leader - the company with the highest sales and largest market share in the industry, price war - a period of intense competition between businesses where they continually lower their prices to gain more customers and increase their market share,

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