1) GENERAL: generally; flexibility. 2) CONTENT: Relevant; target reader; informed. 3) COMMUNICATIVE ACHIEVEMENT: conventions of the communicative task; holding the target reader's attention; communicative purpose; straightforward and complex ideas 4) ORGANISATION: linking words; cohesive devices; organisational patterns. 5) LANGUAGE: vocabulary; appropriate of vocabulary; grammatical forms; grammatical control; range; overuse; error and slips; impede communication.

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