1) Which is NOT a use case for Web Analytics? a) To increase in website conversion b) To redesign website through behaviour patterns c) To allocate resources for offline efforts d) To learn about the user's experience with site navigation 2) Which skill set is sought after for today's modern analyst? a) Mockups b) Master pages c) Statistical programming d) Illustration and storyboarding 3) Web analysts work with ____, whereas data scientists work with ___. a) Reporting suites; programming languages b) Programming languages; reporting suites c) Unstructured data; semi-structured data d) Semi-structured data; unstructured data 4) Which is NOT an opinion of the companies and educational institutions over Web Analytics and digital marketing? a) Digital marketing should stay flexible as technology advances b) Data scientist is the most sought-after career path c) Exposure to new marketing technologies leads to better marketing careers d) Web Analytics is crucial in today's job market 5) What are the factors of the Cycle of Improvement? a) Technology change b) Marketing conditions c) Competitions d) All of the above

Basic Web Analytics and Web Intelligence

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