Advertorial - An extended print advertisement that resembles an article, AIDA - Awareness, Interest, Desire, Action, Body Text - The majority of article text, Brand Recognition - When an audience recognises a brand, Brand Value - Image a company intends to convey , Byline - Journalist's credit, usually at the start of an article, Camera Proxemics - The distance/relationship between subject and audience , Caption - Written anchorage accompanying an image and fixing its meaning, Centre of Visual Interest - The headline, photograph or graphic that intentionally dominates a page, Composite Image - Presentation of images using a montage effect, Copy - The term used for body text in print media, Coverline - Feature and secondary articles promoted on the front of a magazine, Cropping - The removal of sections of an image to emphasise it subject or remove clutter or unwanted signs, Crosshead - Small amount of text enlarged as a hook for visual contrast with body text, Decor - Selection of the appearance of interior locations, Direct/Indirect Address - The way in which a text addresses its audience, Drop Cap - An enlarged first letter, Entry Point - A visually appealing and prominent spread in a magazine, Flag/Masthead - The name of a newspaper or magazine, Folio - Titling at the top of a section of a newspaper identifying the content in that section, Framing - Careful selection of what will appear in a final shot, Graphical Elements - Any graphics generated that do not consist of pure typography or photography, Headline - Large type promoting article content - especially on the front of a newspaper,

Technical Codes and Features Used in Print Media Texts

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