brand awareness, the degree to which people are familiar with or prefer a particular brand, market saturation, a situation in which no more of a product or service can be sold because there are no more possible customers, cross-selling ratio, the percentage of customers who purchase additional products or services beyond their initial purchase, (acceptable) quality level (AQL), the maximum number of defects allowed in a production batch while still considering it acceptable, production plant failure rate, a metric reflecting the reliability of the equipment and processes relative to the operating time, purchasing power index, the relative value of a currency in terms of the goods and services it can buy locally, allowing comparisons of living standards and economic strength across countries, debt-to-equity ratio (D/E), it is used to evaluate a company's financial leverage and is calculated by dividing a company's total liabilities by its shareholder equity, return on investment (ROI), it measures the profitability of an investment relative to its cost, expressed as a percentage, sickness rate, the percentage of workdays lost due to illness among employees, employee turnover, the percentage of workers who leave a company over a set period, training time per employee, the average time employees spend in structured learning over a specific period, overtime ratio, it is used to measure the amount of hours worked by a worker that exceed those hours defined for a standard workweek  .

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