An audience can also be ____ based on geography. This is particularly useful as ____ look to target offerings at those who live in, shop at, or visit a ____ location. Geography also works on the principles that those living within the same ____ have similar needs, wants, and ____ considerations. Geographic considerations generally fall under location ( Is the organisation looking to target a local, regional, national, or ____ market?), or population (Do you know the ____ size for the area that is being marketed to?). Finally, an ____ can be categorised as being a ‘visiting’ audience rather than one that lives in the ____ or location provided here.

Geography

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