Skimming pricing  - firm charges the highest initial price that customers will pay and then lowers it over time, cost-plus pricing  - involves calculating total costs, then applying a markup percentage to those costs, Penetration pricing  - A company enters the market with a lower initial price than their competitors, then raises it, Competetive pricing  - setting the price based on what the competition charges. , variable pricing  - where the price of a product or service fluctuates based on demand.,

Types of pricing

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