Secondary Pros: cost-effective, fewer human resources, less time, Secondary Cons: Current data is challenging , less reliable , Quantitative Pros: Scalable and generalizable , Less bias , data is comparable , Quantitative Cons : can miss the depth , Contextualization is difficult, Qualitative Pros: wide range of information, in-depth information, better understand the context, Qualitative Cons: Not scalable or generalizable , Require time and resources , Require experience ,

Pros and Cons of Data Collection Methods

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