Tour operators - These organisations produce brochures, Package holiday - This is the name given to the type of holiday you will find in a brochure , Mass market tour operators - These holidays are catering or the masses of holidaymakers at the most busiest times, Specialist tour operators - These specialise in unique, niche holiday packages i.e. bird watching, skiing, Independent tour operators - These are tour operators that are owner managed , Integrated tour operators - These are tour operators that have other components on the customer buying chain, for example they have vertically/horizontally integrated , Mass Market tour operator, Specialist tour operator, Independent tour operators , Integrated tour operator,
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Introduction to Tour Operators
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