Direct Address - When the writer uses 'you, we or us' to talk directly to the audience, Alliteration - When two or more words start with the same letter, Facts - When the writer uses information to validate their arugment, Opinion - When someone's views are shared to persuade, Rhetorical Question - When the writer asks you a question, Repetition - When a word, idea or theme is repeated , Emotive Language - Uses to create an emotional connection to the text, Statistics - A fact in numeric form, used to persuade , Rule of Three - When three words are grouped to describe something. Usually all have a connecting theme,

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