Substitute - replace another good or service. Tea/coffee, Complement - A good/service that goes with a different good/service. Demand will change together -> electric car/charging device, Marketing - This is designed to cause a shift to the right., Population change - More older people or women with more disposable income., Increase in demand - rightward - Both the price and quantity demanded of the product increase. , Shift of the demand curve - A complete movement of the existing demand curve either outward (to the right) or inward (to the left)., Subsidy - An amount of money the government gives directly to firms to encourage production and consumption. > More subsidy/Right:, Tax - A compulsory payment to the government. VAT> Decrease/left: Increase/right, Decrease in demand/ leftward shift - both the price and quantity demanded of the product decrease , Increase in quantity demanded - fall in price, movement down demand curve - Price falls, but the quantity increases (expansion of demand.) , Decease in quantity demanded due to a rise in price, leding to a movement up the demand curve - price rises, quantity falls (contraction of demand) ,

Shift in Demand GCSE OCR

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