tactical - decisions that affect a business in the short term and have no major impact, strategic - decisions that affect a business in the long term and have a major impact, intuition - judgement made on qualitative criteria, experience and personal understanding, short-termism - widespread tendency within a business to focus on short-term results, probably at the cost of long-term success, mission - short written statement of the businesses goals, objectives - another name for the targets of the business, ethics - business take this into account to help stop the business being controversial,

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