Ethos, Appeal using credibility, Logos, Appeal using facts and statistics, Pathos, Appeal using emotions, Hyperbole, Overexaggeration, Inclusive Language, Using words like we and us to make the audience part of the group, Rhetorical Questions, Asked to make a point or for dramatic effect, Evaluative Language, Provides a positive or negative assessment of something, Emotive language, Using strong/specific language in order to evoke a response from your audience, Tone, The feeling of a piece of text, Modality, The language of possibility and necessity.

Persuasive Techniques

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