Correct: Higher Return on Investment, It Segments the Market, Covers the costs of innovation , Provides money for product development, Gains greater market share, Helps Create and Maintain Your Brand Image, Incorrect: Competitors catch-up with innovation and technology, Increased competitors lowers price, High prices may not evoke quick sales,  people may shift their loyalty to low priced goods., igh profit margins lure competitors selling similar products., Due to low demand for the product, economies of large scale production are not realizable.,

Advantages on Skimming Pricing Strategy

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