1) Who is the key protagonist of this case? a) Bia Aati b) Shelby Diaz c) Carrol Shelby 2) The issue of the cade study is what is the suitable Growth strategy for Baik Sos Salsa a) True b) False 3) Market penetration is when the company developing new product in a new market. a) True b) False 4) Which of the following is not the strategy under the Ansoff Matrix? a) Market development b) Diversification c) Market segmentation 5) SWOT analysis aims to achieve the following except  a) Scanning the internal and external environment of the company b) Advise on the future plan of the company c) Analysing the risk associated with the strategy implementation  6) What is the framework used in analysing this case? a) 5C’s marketing strategy & SWOT Analysis b) SWOT Analysis & Ansoff Matrix c) BCG Matrix and SWOT Analysis

Cepuros Food Malaysia: Peers Activity

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