Branding - When a company has an identifiable name, design or logo that helps people recognize it, Logo - A symbol or word that represents a product or company, Slogan - A small group of words that are put in a special way to identify a company or business, Competitors - A different company that sells similar products to the same company, Brand loyalty - When customers want to buy a particular brand again and again, KFC - Logo, Finger licking good - slogan, Burger King - competitor of KFC, USP - something special a company offers, Tallest building in the world - USP of Dubai, An oasis in desert - USP of Dhaid,

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