Storytelling is one of the most ____ marketing and leadership tools there is. In a world ____ with ____ ____ messages, stories make us ____. Before you're ____ to tell anything you must deeply understand your audience's problem and pursuit. You want to include some ____ characteristics that your audience can relate to. They found the perfect person in lebron james to represent a specific ____ challenge Once you've been ____ by a story like that doesn't it almost go without saying that you want to wear the same sports gear lebron james does? To inspire action and shift beliefs, paint a ____ picture for your audience through words and imagery that they can instantly recall when they think of you.

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