1) refers to the writer's attempt to persuade by appealing to the reader's moral values. a) pathos b) ethos c) logos d) bandwagon 2) the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. a) pathos b) ethos c) logos d) bandwagon 3) the appeal to logic, means to appeal to the audience's sense of reason or logic a) ethos b) pathos c) logos d) bandwagon 4) the qualities of an argument that make it truly persuasive a) ethos b) testimonial c) correspondence d) appeals 5) is a technique or type of language that is used by a speaker or an author for the purpose of evoking a particular reaction from the listener or reader or persuading them to think in a certain way. a) commonplace assertion b) claim c) logical fallacies d) rhetorical device 6) is a statement in which a writer presents an assertion as truthful to substantiate an argument a) author's credibility b) rhetorical question c) counterargument d) claim 7) sources are written by authors respected in their fields of study. a) commonplace assertion b) author's credibility c) argument d) testimonial 8) is a statement that many (or even most) people believe to be true, even though they cannot prove that it is a fact. a) Bandwagon b) Pathos c) Salutation d) Commonplace assertion 9) is an argument that may sound convincing or true but is actually flawed. a) false assumption b) scare tactic c) counterargument d) logical fallacy 10) the conclusion drawn from an argument may be untrue.  a) false assumption b) generalization c) scare tactic d) salutation 11) Taking something specific and applying it more broadly a) generalization b) argument c) correspondance d) salutation 12) is the person or group of people a piece of writing is intended to reach. a) bandwagon b) claim c) testimonial d) target audience 13) is a type of figurative language that uses words or phrases with strong emotional associations in order to evoke a reaction from the reader. a) complaint b) loaded term c) assertion d) salutation 14) is a fixed general image or set of characteristics that a lot of people believe represent a particular type of person or thing. a) bandwagon b) stereotype c) circular reasoning d) analogy 15) It's a question asked not for the answer, but for the effect. a) rhetorical question b) commonplace assertion c) pathos d) salutation 16) refers to a common logical fallacy that suggests that because a belief, action, or trend is already popular, everyone should adopt it. a) testimonial b) circular reasoning c) bandwagon d) assertion 17) ways of achieving a particular result by frightening people so much that they do what you want them to do: a) argument b) salutation c) scare tactic d) assertion 18) it's the original information a) testimonial b) primary resource c) thesis d) assertion 19) an analysis or restatement of primary sources. They often try to describe or explain primary sources. a) counterargument b) claim c) appeals d) secondary source 20) is usually a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. a) ethos b) argument c) couterargument d) salutation 21) is a viewpoint that opposes your main argument. a) argument b) testimonial c) counterargument d) circular reasoning 22) refer to a statement that endorses a product or service. a) testimonial b) complaint c) Salutation d) Assertion 23) an objection to something that is unfair, unacceptable, or otherwise not up to normal standards a) bandwagon b) analogy c) assertion d) Complaint 24) is a written exchange of messages between two parties a) Correspondence b) salutations c) assertion d) testimonial 25) an expression of greeting, goodwill, or courtesy by word, gesture, or ceremony a) generalization b) bandwagon c) complaint d) salutation 26) the sentence that introduces the main argument or point of view of a composition a) analogy b) thesis statement c) general statement d) testimonial 27) is a straightforward statement that expresses a belief, feeling, opinion, or preference. a) thesis b) assertion c) counterargument d) testimonial

Persuasive Techniques

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