Symbolic Codes: Not part of the media product itself, but part of our experience within society., For example a man kneeling down and giving a woman a ring would be a symbolic code for asking to get married., created by acting, colour, and mise-en-scene (arrangement of props, set, costume, and actors)., Technical Codes: Specific to the type of media product being created., For example a film could use very fast pans and cuts during a car crash. This would suggest speed and urgency., created by camera techniques, transitions, movements, lighting and audio., Written Codes: specific to the printed language and spoken language used in media products, A poster for a period drama may use a traditional font and formal language to help users understand the film is set in the past., Style of language, dialogue, typography,

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