Ethos, Appeals to credibility, Pathos, Appeals to emotion, Logos, Appeals to logic, Rule of three , Grouping ideas or concepts into threes, Parallel structure, Using sentences that have the same structure, Rhetorical question, Asking the audience a question in order to make a point (no answer is expected), Hypophora, Asking a question and then answering it yourself, Claim, A statement or idea that serves as the starting point for your argument, Call to action, An action the speaker hopes the audience will take after hearing their argument, Loaded terms, Words with strong positive or negative connotations that will stir emotions, Counterargument, The author anticipates the other view and includes arguments against it, Allusion, A reference to a well-known work of art or quote from another person, Bias , Prejudice in favor of one person, proposition, or idea.

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