Direct address - Speaking directly to your reader "I, we, you, us", Alliteration - Repetition of the initial letter sound in more than one word "Busy bumble bees", Facts - Something that can be measured or proven "Jane is 19", Opinion - A belief which cannot be proven to be true – someone’s own ideas "People who don't revise are lazy.", Rhetorical question - A question that doesn’t require an answer "Are you in debt?", Emotive Language - Words which elicit a powerful response "She looked tried and weary as tears rolled down her cheeks.", Statistics - Numerical facts and data used to support a point. "80% of teens perform better if they revise.", The rule of three - Words that come in threes "The good, the bad and the ugly.",

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