Individuals: going to meet new people, share costs by sharing a room with others, pay a single supplement to have private facilities, solo adventures eg: wildlife in Costa Rica, Families: often members of an extended family, sometimes multi-generational, parents/carers and children/step-children etc, package holidays with activities for everyone, Couples: booking seats together, making romantic memories together, activities to do together eg: theatre, celebrate occasions eg: anniversary, honeymoon, Business : taking a trip alone or with colleagues, flexible tickets that can be changed or cancelled, facilities and space to work, access to conference facilities, Groups: school group, pilgrimage to Mecca, wildlife conservation, World Test Cricket tour, spa break,

Visitor types and their needs

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