Product Longevity - A product with a long life, that maintains good sales., Economically Viable - A product that makes sufficent profit for the company., Consumer - A person that uses a product or service, Penetration pricing - Set the price low to establish a product, then creep the price up., Marketing - The action of promoting and selling a product or service, Tamper - Meddle with for the purpose of altering., Evaluate - Determine the value of something., Morbidity - Illness, Mortality - Death, Artifical Sweeteners - make a product sweet without using sugar, diet coke., Price skimming - Charging slightly less than the market leader, so they are choosen over the leader., Market Leader - The product in it's category that has the largest amounts of sales., Line Extension - A different flavour based on an existing product., Premium pricing - Taps into the cunsumers perception that a higher price means a better quality or luxury item., Vegetable gum - Gives food a uniform consistency., Anti caking agents - used to keep dry, powdery products from clumping together., Flavourings - used to improve or restore flavours., Oxygen scavenger - sachets that absorb moisture and gases that may spoil food., New To the World - innovative product that are the result of a completely new idea., Psychological pricing - Charging $1.98 instead of $2, as it sounds cheaper to the consumer., Augmented Reality - where computer generated images are placed in a real world environment. eg google maps., Drones - unmanned aerial vehicles, Humectants - Prevent food from drying out, Prototype - a sample product that meets the design brief., Organic - grown without the use of chemicals., Food Allergy - A abnormal, adverse reaction to food by the body's immune system., Me-Too - Where a company copies another companies established product. Trying to copy the same flavour and packaging., Preservatives - Protect food against the action of microorganisms., Packaging - design to protect, contain, inform and persuade the consumer., Sugar Tax - A tax on highly processed produced containing sugar in an attempt to curb the increasing obesity trend.,

Food Product Development

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