Rule of Law - The need for rules to make a happy, safe and secure environment to live and work, Democracy - A culture built upon freedom and equality, where everyone is aware of their rights and responsibilities., Individual Liberty - Protection of your rights and the rights of others around you., Tolerance - Understanding that we all don’t share the same beliefs and values., Mutual Respect - Respecting those values, ideas and beliefs of others whilst not imposing our own onto them., Example of the Rule of Law in the Tourism Industry - 100ml liquid limit on flights , Example of Democracy in the Tourism Industry - Visit Britain meet with different organisations of the tourism industry to discuss its future, Example of Individual liberty in the Tourism Industry - Employees are able dress how they like with the uniform provided, Example of Tolerance in the Tourism Industry - Having prayer rooms available for tourists that need it, Example of Mutual Respect in Tourism - Understanding the need for prayer rooms and time needed for its usage for tourist,

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