Apple and Nike - Examples of global brands, Oranges - A well known export of Spain, Cars - A well known export of Japan, Internet, fast transportation and refrigerated lorries - Reasons a customer anywhere in the world can purchase from a Scottish business, Home country - Where the profits of a multinational go to, Fuel and non-renewable resources are used up - Criticisms for buying products far away, Product is outdated and strong competition - Reasons for fall in global demand for a product.,

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