Purpose - The reason or intent behind writing a piece. It answers the question of what the writer aims to achieve. Common examples include to inform, persuade, entertain, explain, or reflect on a topic., Audience - The specific group of people the writer intends to reach with their writing. This involves recognizing their interests, knowledge level, and needs, which helps shape the language, tone, and content of the writing., Form - The type or structure of the written work, which can dictate how the content is organized and presented. Common examples non-fiction writing include articles, essays, reports, letters, speeches, and biographies., Informal tone - A style of writing or speaking that is casual, conversational, and relaxed., Formal tone - A style of writing or speaking that is structured, professional, and respectful. It is often used in academic, business, and official contexts., Inform - The purpose of writing or speaking to provide the audience with facts, details, or information about a particular topic., Persuade - Speaking with the intent to convince the audience to adopt a particular viewpoint, take action, or change their beliefs., Argue - The act of presenting reasons or evidence in support of a particular point of view, stance, or claim., Advise - The act of offering recommendations or suggestions to help someone make a decision or take a specific action, Introduction - The opening section where the speaker introduces the topic and purpose of the piece., Body - the main part of a text where the writer develops their ideas, arguments, or narrative. It follows the introduction and precedes the conclusion in structured forms of writing, such as essays, reports, articles, and speeches., Conclusion - the final section of a piece of writing, serving to summarize the main points, reinforce the overall message, and provide closure to the reader., Anecdote - a relatable or interesting story that illustrates a point through a concrete example., Direct Address - an engaging rhetorical technique where the speaker or writer addresses the audience directly, often using the second person pronoun "you" to create a personal connection with them., Rhetorical Question - a question posed for effect rather than to elicit an answer, either for dramatic effect, to emphasise a point or to invite agreement., Facts and statistics - Effective tools that appeal to credibility and logic in relation to the topic being explored., Emotive language - language that evokes strong feelings in the audience, creating a deeper connection to the message and making it more persuasive and memorable by appealing to their emotions, Triplets - A list of 3 words that create a rhythmic and memorable structure that emphasizes key ideas, making the message more persuasive and engaging for the audience.,

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