Minority Influence - When a small group influences a large group to change their behaviour/beliefs, Majority Influence - When a large group influences an individual to change their behaviour or beliefs, Committed - The minority are more successful when they stick to their beliefs even when it costs them something, Persuasive - The minority are more successful when they put their point across in clear and interesting ways , Consistent - The minority are more successful when they stick to the same message over a long time period, Moscovici - This researcher found out the minority has more influence when they are consistent,

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