Prewriting : Analyze purpose (inform, persuade, goodwill), Anticipate audience (WIIFM principle, culture, attitudes), Adapt message (tone, formality, background info), Choose best channel (face-to-face, email, memo, report, social media), Drafting: Organize information (scratch lists, outlines), Choose direct strategy (frontloading for receptive audiences), Draft first version (get thoughts down), Vary sentence patterns (simple, compound, complex), Avoid sentence faults (fragments, run-ons, comma splices), Revising: Edit (clarity, conciseness, tone, readability), Proofread (grammar, spelling, punctuation, format), Evaluate (purpose achieved? goodwill promoted?),

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