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Boston Matrix, Star, Dog, Question Mark, Cash Cow, Product Portfolio, B2B, B2C, Function, Aesthetics, Economic Manufacture, Viral Marketing, Competitive Pricing, Cost Plus Pricing, Penetration Pricing, Predatory Pricing, Psychological Pricing, Premium Pricing, Discrimination Pricing, Skimming Pricing, Loss Leader Pricing, Distribution Channel, Wholesaler, Flexible Workforce, Zero Hour Contracts, Outsourcing , Dismissal , Redundancy, Collective Bargaining, Induction Training, On-the-Job Training, Off-the-Job Training, Tall Structure, Flat Structure, Chain of Command, Hierarchy, Span of Control, Centralised Structure, Decentralised Structure, Matrix Structure, Taylor's Motivation Theory, Maslow's Motivation Theory, Mayo's Motivation Theory, Herzberg's Motivation Theory, Piece Rate, Time Rate, Commission , Bonus, Profit Share, PRP.

IAS UNIT 2 Marketing & People.B

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