English not being the first language; different traditions about tone of voice; cultural traditions about the formality of language communication styles. - Language, established traditions that reflect national culture - Nationality, cultural traditions about how people of different ages treat each other - Age, affecting food and drink choices; different holy days; religious festivals; fasting periods - Religion and beliefs, the formality and type of greeting - Social attitudes and behaviours, personal space; touching and gestures; showing feet - Body language, ethics and perception of right and wrong; lifestyle; attitudes to environmental and animal welfare issues - Values, customers who read a lot of bad press will have low expectations of a company, whereas  customers who read good press will likely have high expectations. - Stories in the media,

Cultural Factors

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