budget ceiling, the maximum amount of money available, ROI, return on investment, a measure of profit compared to cost, justification, explanation of why something is needed, funding source, where the money comes from, financial plan, projected costs and funding strategy, institutional value, importance or benefit for the organization, alignment, consistency with company or project goals, proposal, written plan asking for approval or funding, cost-benefit, cost-benefit, investment return, financial gain expected from an investment.

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