Promoting the need of the audience to look after themselves first., Values, Psychological appeals, Self-Interest, Pun, Including ridicule, irony, satire, mockery and parody. , Humour, Comparison, Exaggeration, Psychological appeals, Attaching negative attributes to a group of people; making them an enemy. , Adversarial rheoric, Psychological appeals, History and Tradition, Authority, Attaching negative attributes to a specific person with opposing ideas. , Repetition, Personal attack, Speculative, Inclusive rhetoric, Common psychological needs, including security, popularity and belonging. , Emotive words, Modality, Psychological appeals, Testimonial, Words that invoke emotion (affect). , Emotive words, Self-Interest, Evidence and Examples, Cause and Effect, Use of language that makes direct links to specific social and cultural groups. Uses words such as ‘us’, ‘we’ and ‘friends’ to include people. , Evidence and Examples, Inclusive rhetoric, Modality, Progress, Using evidence from events in someone’s life. , Testimonial, Rebuttal, Humour, Values.

Rhetoric - Pathos

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