placement, When products are used in TV programmes, films, etc, we speak of 'product placement', range, a set of products of a particular type, awareness, the knowledge people have of a brand is called 'brand ...', image, The ideas and beliefs people have about a brand, stretching, Using an established name on another sort of product is called 'brand ...', loyalty, If you keep buying a particular brand, you show ..., research, The gathering of information about what buyers need or want, lifecycle, It starts with the product design, and ends when it is discontinued, branding, Giving a name to a product so that people can recognise it easily by its name or design, name, When a company has a new product, it gives it a catchy, meet, A good product is one that can ... customer's expectations.

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