1) What does "Place" refer to in the marketing mix? a) The price of the product b) The promotion of the product c) Where and when the customer buys and consumes the product d) The physical attributes of the product 2) What is the primary function of a distribution channel? a) To increase the price of the product b) To provide a link between production and consumption c) To promote the product to potential customers d) To store the product for long periods 3) What is a "channel level" in the context of distribution channels? a) The height of the product on a shelf b) Each layer of marketing intermediaries that brings the product to its final buyer c) The price tier of the product d) The promotional strategy used for the product 4) Which type of intermediary breaks down bulk into smaller packages for resale by retailers? a) Retailers b) Agents c) Wholesalers d) Direct marketers 5) What role do agents typically play? a) They take ownership of goods and resell them b) They secure orders for producers and take a commission c) They store goods for long periods d) They produce and distribute brochures 6) Which type of intermediary usually has a stronger personal relationship with the consumer? a) Wholesalers b) Retailers c) Agents d) E-commerce websites 7) Which type of retail store is an example of a chain specialising in one type of product? a) Department store b) Convenience store c) Specialist chain d) Franchise 8) What type of intermediary would most likely be involved in promoting and merchandising products? a) Wholesalers b) Agents c) Retailers d) Producers 9) What is a benefit of using wholesalers as intermediaries? a) They directly interact with consumers b) They take ownership of goods and provide storage facilities c) They primarily focus on international markets d) They only handle promotional activities 10) Which type of store typically offers a wide range of products sold in different sections of the same store? a) Specialist chain b) Department store c) Convenience store d) Franchise

Marketing Mix: Place

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