gravitas , seriousness and importance of manner, chuck out , to throw something away, a layman , a person who is not trained in or does not have a detailed knowledge of a particular subject, get the wrong end of the stick , to not understand a situation correctly, contaminate , to make something less pure or make it poisonous, hurdle , a problem that you have to deal with , obsolescence , the process of becoming no longer useful or needed, planned obsolescence , the fact that a product is intentionally designed so that it will not last for a long tim, from the outset , from the very beginning .

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