??? is the collection of data on customer habits to help decision-making in marketing., Market research, ??? is the group of customers to whom a business aims to sell its products., Target market, ??? is data collected first-hand, often in the form of surveys. Sometimes referred to as field research., Primary research, ??? is the collection of data using research or information provided by others, such as magazines, journals and the internet. Often called desk research., Secondary Research, ??? is a question sheet filled in by the consumer., Questionnaire, ??? are used to test whether customers will buy a product., Trials, ??? are selected customers who give their opinion on products., Focus groups, The ??? is data collected by the government every ten years, questioning the entire population on their income, occupation, etc., Census, ??? is data based on opinions of those being asked., Qualitative data, Qualitative, ??? is data collected that is based on facts or numbers, usually easier to analyse than qualitative data., Quantitative data, Quantitative

2.2 Market Research Drilling

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