Market research, ??? is the collection of data on customer habits to help decision-making in marketing., Target market, ??? is the group of customers to whom a business aims to sell its products., Primary research, ??? is data collected first-hand, often in the form of surveys. Sometimes referred to as field research., Secondary Research, ??? is the collection of data using research or information provided by others, such as magazines, journals and the internet. Often called desk research., Questionnaire, ??? is a question sheet filled in by the consumer., Trials, ??? are used to test whether customers will buy a product., Focus groups, ??? are selected customers who give their opinion on products., Census, The ??? is data collected by the government every ten years, questioning the entire population on their income, occupation, etc., Qualitative data, ??? is data based on opinions of those being asked., Quantitative data, ??? is data collected that is based on facts or numbers, usually easier to analyse than qualitative data.

2.2 Market Research Drilling (Find the Match)

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