1. forecasting , predicting future demand, 2. sell-outs , when products have sold so well that there are none left, 3. ration , control the supply of something, 4. withhold, deliberately keep something back, 5. run out (of) - , use up all of something, 6. scarce , not easy to find or obtain, 7. alienate , cause to dislike, 8. must-have products , products that everybody wants, 9. multi-sourcing , sourcing from a lot of different suppliers, 10. notice is happening, information given in advance about when something.

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