Comparicon is entertaining, People love to compare and contrast. In most parts of England, you buy your bus ticket in the bus. In France, you buy it at a metro station. In Australia, you can buy it from a newsagent. We all find this kind of comparison entertaining. Books on cross-cultural communication exploit our curiosity by focusing on differences between people across the world, in social behavior, the roles they adopt in society, their attitudes to money, the significance of their body language, etc., The distance in a social context, Proxemics, the study of different standards of personal space, is one example. How close I stand to someone when I am speaking to him depends not only on my relationship to him, but also on my culture. This is important because if the person I am with is not used to standing as near as I do when we are talking to each other, we might feel uncomfortable. Statistics tell us that the average distance at which two people stand in a social context neighbors chatting, for example, is anything between 1.2 meters and 3.5 meters. In Latin cultures, South America, Italy, etc., and also in China, this distance tends to be smaller, while in Nordic cultures, Sweden, Denmark, etc., people usually stand further apart., Messages sent by pusture and gestures, The messages sent by your posture and gestures is another case in point. For example, it is quite common in European countries to sit with your legs crossed and the top foot outstretched. But as I know from personal experience, people in Arab countries hardly ever sit in this way because they might show you the bottom of their shoe, which is a serious insult. It is said that in the Philippines, people often greet each other by raising their eyebrows quickly. In the USA, this is a sign of surprise, Belonging to many different nations, Such information fills the gaps of guides for travelers and international business people. But I would really question the usefulness of what are presented as essential or must-know facts. Clearly, it is important to know a little about eating customs. Tipping and the rules concerning basic greetings. Whether you should bow or shake someone's hand. But beneath the surface, we are not so different. There are many signs that are universal in the emotions that they communicate. Focusing on these similarities, the thing that we all have in common, is a much more profitable route than focusing on the differences. Understanding these universal signals and reacting appropriately is a real key to cross-cultural communication between nations., Cross-cultutal differences, -

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