1. persuasive, A — people a speech or message is made for, 2. target audience, B — causing strong disagreement or different opinions, 3. educational attainments, C — information shown in numbers, 4. beliefs, D — someone who knows a lot about a subject, 5. offensive, E — careful and not easily convinced, 6. controversial, F — the level of education someone has, 7. authority, G — ideas or opinions that people think are true, 8. expert, H — supported by facts and strong arguments, 9. skeptical, I — examples of real situations used for learning, 10. well-grounded, J — able to convince people, 11. statistics, K — having power or influence because of knowledge, 12. case studies, L — rude or hurtful to people or cultures

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