What is a sales call?, Why value matters more than price, What are the flexing communication styles?, How do we sell value?, Mention 5 common customer's objections, Mention 3 techniques to overcome objections, How do we build rapport?, Example of a logical approach, Example of emotional pitch, Turn the feature into benefit: 2 years contract, Turn the feature into benefit: discount during high season, Turn the feature into benefit: 24/7 customer service, What is the "rebuttal framework" step by step

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