???: An important element in a number of different products, especially where style and technology work together., Design, ???: The introduction of a totally new product or service., Invention, ???: The improvement of an original idea, which will often involve using new processes., Innovation, ???: The life of a product, usually shown as a graph divided up into four stages: introduction, growth, maturity and decline., Product life cycle, ???: When a product or service is first on sale., Introduction, ???: When sales are growing strongly as the new product or service becomes known., Growth, ???: When sales are at their highest level., Maturity, ???: When sales are falling as the product or service is seen by customers to be old and they switch to new products or services., Decline

2.4 Marketing Mix Drilling pt1

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