A creative jingle is more effective when it comes to making people remember a product., A strong brand can influence people’s choices even when the product quality is worse than the competitors'., A successful ad campaign matters more than the actual quality of the product., Some advertisements are designed more to mislead than to inform the audience., Celebrities should not endorse products they do not personally use., Digitally retouched images in ads should always be marked with a special label., The average consumer is more influenced by emotions than by facts in advertising., Negative publicity can sometimes increase interest in a brand., Television commercials are becoming less effective in the age of social media., A powerful brand can survive mistakes that would destroy a lesser-known company..

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