What is the most shocking advertisement you have seen?, What is the funniest advertisement you have seen? Describe it., Do you like ads? Why or why not? Do you buy products because of advertising?, Do favorite or annoying celebrities make you want or not want to buy a product?, Do people use coupons where you live?, What is the most advertised product in your country? What is the best form of advertising?, Do you think there are too many ads in television/radio/you tube? Why/why not?, Do you think that commercials on TV are annoying because they interrupt programs or do you think that many ads are more amusing that the programs on TV, Do you look at magazines or newspapers? Do you think there are too many ads in magazines? Why/why not?, When you buy food do you look at brands? Why do you buy this brand?, When you buy clothing do you look at brand or price or fit? What influences your clothing purchases?, How easy do you think it is to influence children with advertising? What about adults?, Have commercials /advertisements changed in the last 5 years? How so?, Do you buy differently than you did 2-5 years ago? Do you buy items clothing or luxury items the same as you did 2-5 years ago?, Does it give status to wear particular brands like Nike or Lacoste? Do you care about brand names for things like purses, shoes, etc.

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