Greencrowding, built on the belief that you can hide in a crowd to avoid discovery; it relies on safety in numbers. If sustainability policies are being developed, it is likely that the group will move at the speed of the slowest, Greenlighting, company communications (including advertisements) spotlight a particularly green feature of its operations or products, however small, in order to draw attention away from environmentally damaging activities being conducted elsewherecompany communications (including advertisements)c, Greenshifting, when companies imply that the consumer is at fault and shift the blame on to them, Greenlabelling, practice where marketers call something green or sustainable, but a closer examination reveals that their words are misleading, Greenrinsing, when a company regularly changes its ESG targets before they are achieved, Greenhushing, act of corporate management teams under-reporting or hiding their sustainability credentials in order to evade investor scrutiny

Greenwashing

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