Digital marketing, Promoting products or services online using ads, email, social media, or search engines., Payment gateway, A system that securely processes online payments between customers and businesses., Order processing, The steps a business follows after a customer places an order, from confirmation to fulfillment., Shipping carrier, A company responsible for delivering products from the seller to the buyer., Authentication, The process of verifying a user’s identity before allowing access or payment., Cybersecurity, Protecting online systems, data, and transactions from digital attacks., Target customer, The specific group of people a business aims to sell its products to., Marketplace, An online platform where multiple sellers offer products to customers., Personalization, Customizing content, offers, or recommendations for individual users., Brand loyalty, When customers consistently choose and trust one brand over others.
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